The word “SEO” or Search Engine Optimization is very commonly thrown around. Some real estate professionals think they need to add “SEO” to their website or maybe at some later date that might get someone to “SEO it.” While talking about the SEO and the real estate page, I invite you to consider a different strategy.
First things: SEO is art and science. At the most basic level, it is the practice of ensuring that your website gains the maximum exposure to search engines that would allow you to achieve the highest ranking possible. To achieve high rankings and show as many of the sites to the search engines as possible needs dedication and a good action plan. I would like you to consider that you are not just “SEO” an immovable website; you are approaching it as an overall strategy for a successful online marketing of immovables.try this website now
Understanding that SEO is part of a balanced online marketing strategy takes off some of the stress of getting the highest rankings and allows you to concentrate on the elements that are most in control. The search engines are constantly changing their ranking algorithms so one of the best practices we can maintain while doing our own SEO work is to make sure that we follow good solid rules so that we can get to the top!
A Real Estate SEO Foundation An understanding of what keywords are being searched on in your marketplace is the foundation of a good SEO strategy. There are some great keyword research tools out there, such as WordTracker, KeywordDiscovery, etc, but use them is the essential part.
Take the time to sign up with one of them and develop a keyword list of words in your area which are searched for real estate. Local words with a good volume of search are always preferred to more generic words (i.e. “real estate”), because they will be easier to compete on.
Uncover Content for Your Real Estate Website Search Engines enjoy website content that is original, well crafted. Using the keywords foundation that you’ve developed, you’ll want to outline the content pages you can create for your website. It is best to start with just a simple outline, because it will give you a direction of how you can group together common area pages while focusing on the most important keywords.
You might consider a sketch covering 20-30 pages as this will give you a good amount of work to focus on, while not feeling too overwhelming. This number of pages will give you a powerful start and will put you in a good position among almost any competitor online right now. If you really want things to go, set a big goal to reach 100 pages as you’ll notice some great results when you hit that big goal.